Maximizing Social Media Marketing, While Minimizing Risk

Dec. 18, 2013
Toronto ON

Maximizing Social Media Marketing, While Minimizing Risk
CCCA Ontario Chapter | 8:00 am - 10:00 am

Using social media as a platform to deliver and maintain your corporate and branding profile is becoming complex. Gain the essential knowledge and expert strategies to advise your business leaders on how to safely harness this medium in a risk-reduced manner. Learn from a panel of experienced legal advisors to understand key issues, including:

  • How to effectively advertise in the social media space
  • Navigating social media platform integration issues
  • How to limit liability in implementing online contests
  • Key strategies to protect your brand
  • Managing your social media presence: governance and policy considerations

Participants are encouraged to bring their own legal questions regarding social media marketing to pose to the panel during the round table portion of the program. Registrants can also email jason.lakhan@ricoh.ca in advance of the session with questions or topics they would like discussed.

PROGRAM CHAIR

Jason Lakhan, Senior Legal Counsel, Ricoh Canada Inc.

SPEAKERS

Brenda Pritchard, Partner, Gowling Lafleur Henderson LLP
Daniel Cole, Associate, Gowling Lafleur Henderson LLP
Cameron Clark, Canada Region Counsel, Mastercard

With special remarks from Stephen Rotstein, VP, Policy & Enforcement & General Counsel, Financial Planning Standards Council, President, CCCA Ontario Chapter.

Program Details

Date: Wednesday, December 18, 2013
Agenda 8:00 am Registration and Breakfast
8:30 am - 10:00 am Program followed by Q & A
Location: Gowling Lafleur Henderson LLP
100 King St. W., Suite 1600 | Toronto, ON | M5X 1G5

Program Sponsored By:

 

 

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    Other Formats Available
    Live Webcast
    Archived Video Stream

    Cost
    There is no charge to in-house counsel who are members of CBA/CCCA provided that you are registered in advance of December 13, 2013 for the program.  OBA cannot guarantee seating or meals for persons registering after the deadline.

 

CONTACT INFO

Ontario Bar Association
Tele: (416) 869-1047
Toll-free in Ontario
1-800-668-8900
E-Mail: registrations@oba.org
Web: www.oba.org