Maximizing Social Media Marketing, While Minimizing Risk (Archived Video Stream)

Dec. 18, 2013
Toronto Online

Maximizing Social Media Marketing, While Minimizing Risk
CCCA Ontario Chapter | Original Program Date: December 18, 2013

Using social media as a platform to deliver and maintain your corporate and branding profile is becoming complex. Gain the essential knowledge and expert strategies to advise your business leaders on how to safely harness this medium in a risk-reduced manner. Learn from a panel of experienced legal advisors to understand key issues, including:

  • How to effectively advertise in the social media space
  • Navigating social media platform integration issues
  • How to limit liability in implementing online contests
  • Key strategies to protect your brand
  • Managing your social media presence: governance and policy considerations


Jason Lakhan, Senior Legal Counsel, Ricoh Canada Inc.


Brenda Pritchard, Partner, Gowling Lafleur Henderson LLP
Daniel Cole, Associate, Gowling Lafleur Henderson LLP
Cameron Clark, Canada Region Counsel, Mastercard

With special remarks from Stephen Rotstein, VP, Policy & Enforcement & General Counsel, Financial Planning Standards Council, President, CCCA Ontario Chapter.

Program Sponsored By:


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    For 1 to 3 Participants
    CBA Member: $50*
    Non-Member: $80*

    For 4 or more Participants
    CBA Member: $75*
    Non-Member: $145*
    *plus applicable taxes



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