Managing Intellectual Property Rights in Sports Licensing and Marketing (Archived Video Stream) 

Feb. 21, 2017
Toronto Online

ENTERTAINMENT, MEDIA AND COMMUNICATIONS LAW | Original Program Date: February 21, 2017

With an increase in the number and variety of platforms available for sports consumption, it is essential that you are up-to-speed on best practices to protect your clients’ intellectual property interests. Join our expert panel to explore:

  • Critical sponsorship agreement drafting advice
  • Strategies to identify and address ambush marketing
  • Where do personality rights fit in? Making the most of the available package of rights


PROGRAM SPEAKERS

Paul Chodirker, Gilberts LLP
Jessica Fingerhut, Director, Business Affairs and Legal Counsel, Toronto Blue Jays
Samantha McWilliams, Legal Counsel, Rogers Communications

PROGRAM CHAIR

Katarina Germani, Legal Counsel, Canadian Broadcasting Corporation

PROGRAM DETAILS

For 1 to 3 Participants CBA Member: $50*
Non-Member: $80*
For 4 or more Participants CBA Member: $75*
Non-Member: $145*

*plus applicable taxes

 

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