CBA SOLUTIONS SERIES

Persuasion for Lawyers: Applying the Science of Influence 

As professionals in the business of persuasion, lawyers can benefit from an improved understanding of the factors that motivate clients and adjudicators to accept ideas and arguments. This session will explore scientific research that helps to explain how actors come into a conflict, how they make decisions in the dispute resolution context, and how they continue to make decisions after these events. Learn how to be more persuasive from experienced professionals who spend every day practicing the art and science of persuasion.

After this webinar, you will be able to:

• Use evidence-based tools for inducing others to consider your ideas
• Apply techniques for making a conclusion “stick” in the mind of your audience
• Implement methods to encourage closure around your ideas

Presenters:

Glen Hickerson, Wilson Laycraft Barristers & Solicitors, Calgary

Zul Verjee, Verjee & Associates, Calgary