
Finfluencers: Recent Regulatory Developments
Presented by the CBA Alberta Securities Law (South) Section
On Demand. Originally presented on Jun. 17, 2026.
Finfluencers (Financial Influencers) are reshaping how people learn about investing. Using online platforms like YouTube, TikTok, Instagram, and Discord, these creators share market insights, stock picks, and financial tips in a way that is eye catching, accessible, and often entertaining. For many Canadians, and especially newer investors, finfluencers have become a first stop for financial information, but their growing influence also raises important questions about reliability, bias, transparency, and whether they are complying with regulatory requirements.
This presentation is intended to give an overview of the role of Finfluencers in the Canadian marketplace, and how securities commissions in Canada and globally are responding. The subject matter will include:
1. The role of Finfluencers
2. Regulatory responses to finfluencers
3. Securities law requirements that may apply to finfluencers
4. A review of recent ASC and BCSC decisions involving finfluencers, including Re Floreani and Re Stock Social Inc.
PRESENTERS
Richard Van Dorp, (Senior Litigation Counsel, Alberta Securities Commission)
Justin Dunphy, (Senior Litigation Counsel, Alberta Securities Commission)
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