| Speaker: |
Doug Jasinski, President, Skunkworks Creative Group Inc.
Claire Marchant, Manager, Practice Support & Equity Ombudsperson, Law Society of British Columbia
Claire Walker, Marketing and Business Development Manager, Norton Rose Fulbright Canada |
| Date/Time: |
Tuesday, March 18, 2025 at 12:30pm - 2:05pm (Pacific Time) |
| Format: |
Rebroadcast
This program is a scheduled viewing of a previously recorded webinar. |
| CPD: |
1.5 hours (Ethics) |
| Fee: |
Members: $85 (+ GST)
Non-Members: $150 (+ GST)
Don't Have a CBA Account? Create one now to register! |
SYNOPSIS
Having a solid marketing plan in place can help a business position their brand, build a customer base or drive loyalty. This session will teach you how to effectively use your resources to achieve maximum impact.
Industry experts come together in this panel to share how you can develop a legal marketing strategy that suits your practice. Learn about the start-up and monitoring costs, the benefits and drawbacks of different marketing channels and how to leverage data to optimize your digital brand. This session will also help you navigate your ethical and professional responsibility requirements when using legal marketing tools and responding to the good, the bad, and the ugly of online reviews.
ACKNOWLEDGING FIRST NATIONS TERRITORIES
This webinar is hosted by CBABC, which is located on the traditional and unceded territory of the Coast Salish peoples, including the Squamish, Tsleil-Waututh and Musqueam First Nations. We encourage our members to explore the rich history and knowledge of Indigenous people, and to continue learning about their experience in Canada, past and present.
Participant Disclaimer
You will be sent the webinar link and log-in instructions 1 day prior to the course date.
All materials and handouts will be made available on the registration page after the session.
All materials related to this course are for the sole use of the above said registrant, which may not be copied, reproduced, uploaded, posted, publicly displayed, translated, distributed, shared, modified, made available on a network or other website, used to create derivative works, or transmitted in any form or by any means whatsoever without the prior express written permission of the Canadian Bar Association.
Cancellation Policy
Once payment has been processed there will be no refund issued. To cancel your attendance, please contact the PD Department at PD@cbabc.org. No refunds will be issued to non-attendees.
