Influencer Marketing  

Nov. 22, 2018
Online

The CBA Competition Law Section's Marketing Practices Committee present:

Influencer Marketing

November 22, 2018 | 12:00 PM to 1:00 PM Eastern
Teleconference


Through online platforms such as Instagram, Twitter, and YouTube, brands are partnering with “influencers” to help grow their business; such influencer marketing raises questions as to appropriate and adequate disclosure, both for influencers and for brands. Join this session to learn about the need for adequate disclosure, what constitutes adequate disclosure, and the shared responsibility of both advertisers and influencers.

Moderator

Kevin MacDonald, Blake, Cassels & Graydon LLP  

Speakers

Jani Yates, President and CEO of Advertising Standards Canada
Christian Warren, Competition Bureau 
Laura Weinrib, Blake, Cassels & Graydon LLP

 

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    DATE AND TIME
    November 22, 2018
    12:00 PM - 1:00 PM (Eastern)

    FORMAT
    Teleconference

    INSTRUCTIONS
    Instructions will be sent via email the day prior to the event.

    COST
    Free for CBA Competition Law Section members and members of the Competition Bureau.

    Competition Bureau Members, please email the Competition Bureau Learning Unit at ic.cblearningunit-uniteapprentissagebc.ic@canada.ca to REGISTER for this event.

 

CONTACT INFO

Lauren Essiambre
CBA National Office
laurene@cba.org
1-800-267-8860 | 613-237-2925 ext. 146