Non-Price Effects and Dynamic Efficiencies: The Rise of Qualitative Analysis 

Dec. 11, 2019

The CBA Competition Law Section's Economics and Law Committee and Mergers Committee present:

Non-Price Effects and Dynamic Efficiencies: The Rise of Qualitative Analysis

December 11, 2019 | 12:00 PM to 1:00 PM Eastern

With the growing significance of the digital economy and the proliferation of products that are free to consumers, the analysis of qualitative effects is becoming increasingly important. The Thoma Bravo case is a recent example where non-price effects featured prominently. The Competition Bureau will discuss that case and its approach to non-price effects, including innovation.

In a similar vein, dynamic efficiencies are also starting to play a more significant role in the use of the efficiencies defence in merger cases. However, due to Tervita, there is an impetus to quantify to the extent possible. Brattle will discuss the identification and analysis of dynamic efficiencies and attempts to quantify them. 

Finally, our panelists will discuss how these trends will affect parties’ approach to dealing with the Bureau and whether these considerations may someday overtake price effects and productive efficiencies in importance.

1.    Presentation on Non-Price Effects (Thoma Bravo): Chris Cybulski, Competition Bureau

2.    Presentation on Dynamic Efficiencies: Ian Cass, Brattle Group 

3.    Panel Discussion:

  • Jonathan Bitran, McCarthy Tétrault LLP (Moderator) 
  • Kaeleigh Kuzma, Osler, Hoskin & Harcourt LLP 
  • Micah Wood, Blake, Cassels & Graydon LLP

printPrint     Bookmark and Share

    December 11, 2019
    12:00 PM - 1:00 PM (Eastern)


    Instructions will be sent via email the day prior to the event.

    Free for CBA Competition Law Section members, Section Affiliates, and members of the Competition Bureau.

    Section Affiliates, please email to register for this event.

    Competition Bureau Members, please email the Competition Bureau Learning Unit at to register for this event.



Lauren Essiambre
CBA National Office 
1-800-267-8860 | 613-237-2925 ext. 146