The CBA Competition Law Section's Marketing Practices Committee, alongside the Corporate Counsel & Compliance Committee and Competition Litigation Committees presents:

Two Roads to Compliance: Understanding Canada's Advertising Recourse and Enforcement Landscape with Ad Standards and the Competition Bureau

Tuesday, January 20th, 2026 | 12:00 - 1:00pm PM Eastern
Online (Zoom)

As deceptive marketing practices continue to be top of mind for Canadians, join us in exploring the different recourse mechanisms available in Canada through both Ad Standards and the Competition Bureau's Deceptive Marketing Practices Directorate. The session will also examine the different approaches of the two organizations and discuss considerations for selecting the most appropriate forum based on the nature and circumstances of specific advertising concerns and discuss considerations for responding to complaint under each regime.

Moderator

Pavan Virdee, Senior Legal Counsel, Unilever

Speakers: 

Shelley Samel, Chief Legal Counsel, Ad Standards

Andrew Smyth, Manager, Cartels and Deceptive Marketing Practices Branch, Competition Bureau

**Please note: Questions can be submitted ahead of time to to sarah.mavula@bakermckenzie.com or asked at the tail end of the presentation.