| Air Date: |
This is the archived version of a program presented on March 16, 2022. |
| Speakers: |
Doug Jasinski, President, Skunkworks Creative Group Inc.
Claire Marchant, Manager, Practice Support & Equity Ombudsperson, Law Society of British Columia
Claire Walker, Marketing and Business Development Manager, Norton Rose Fulbright Canada
|
| Format: |
Webinar Recording |
| CPD Hours: |
1.50 Hours of Approved Continuing Professional Development in BC.
Viewing of this recording will provide you with 1.50 hours of the ethics, professional responsibility and practice management component for your Law Society of BC reporting.
|
SYNOPSIS
This webinar is part 2 of the CBABC Business of Law Series.
Having a solid marketing plan in place can help a business position their brand, build a customer base or drive loyalty. This session will teach you how to effectively use your resources to achieve maximum impact.
Industry experts come together in this panel to share how you can develop a legal marketing strategy that suits your practice. Learn about the start-up and monitoring costs, the benefits and drawbacks of different marketing channels and how to leverage data to optimize your digital brand. This session will also help you navigate your ethical and professional responsibility requirements when using legal marketing tools and responding to the good, the bad, and the ugly of online reviews.
ABOUT OUR GUEST SPEAKERS
About Doug Jasinski
Doug is the President of Skunkworks Creative Group. Doug was previously a civil litigation lawyer for the City of Vancouver as well as one of Vancouver’s large downtown law firms. For the past two decades Doug’s work on behalf of Skunkworks’ legal sector clients has focused on brand strategy, creative direction, copywriting, website development and search engine optimization & marketing.
About Claire Marchant
Claire Marchant is the Manager, Practice Support & Equity Ombudsperson at Law Society of British Columbia. Prior to joining LSBC, Claire's practice focused on labour and employment law, including occupational health and safety issues, workplace policies, employment and consulting agreements, employment standards disputes and termination agreements. Also extensive practice in privacy law, advising clients on a range of privacy issues, access requests, and privacy policy review and development.
About Claire Walker
Claire is the Marketing and Business Development Manager at Norton Rose Fulbright responsible for supporting the firm's Vancouver office and Canadian litigation and disputes practice group. In her role, Claire develops and executes strategic go-to-market plans for different practice areas and sectors at regional, national and global levels. Claire manages a team and provides guidance and advice to business leaders to deliver initiatives that support Norton Rose Fulbright’s organizational objectives.
Claire has 15 years of marketing and business development experience, with over a decade of that in the ever-changing legal industry. A proven leader, Claire is past president of the Legal Marketing Association’s Western Canada region. Prior to joining Norton Rose Fulbright, Claire worked in marketing roles at global organizations including The Coca Cola Company and Dassault Systemes.
The purchase of this Webinar Repeat allows one (1) registrant a one (1) week access* to the recording.
*Login access begins immediately at the time of purchase.
Instructions/Course Materials/Handouts
VIMEO - This webinar repeat is available through VIMEO.
• You will be sent the webinar link and log-in instructions within the email confirmation you will receive once you have completed your registration for this recording.
• All materials and handouts will be sent to you with your instructions.
• Ensure your computer speakers are working properly.
• Earphones are recommended for the best sound quality.
Participant Disclaimer- This is to confirm that you have agreed with the following terms and conditions:
All materials related to this course are for the sole use of the above said registrant, which may not be screen-recorded, copied, reproduced, uploaded, posted, publicly displayed, translated, distributed, shared, modified, made available on a network or other website, used to create derivative works, or transmitted in any form or by any means whatsoever without the prior express written permission of the Canadian Bar Association.
Cancellation Policy
Once payment has been processed there will be no refund issued. To cancel your attendance, please contact the PD Department at PD@cbabc.org. No refunds will be issued to non-attendees.
