Branding: it’s more than a logo 

Jun. 14, 2021

Presented by the CBA Small and Solo, General Practice Section

Monday, June 14 , 2021 12:00 - 1:00 pm ET

When you’re launching your law practice or rebranding it, it’s easy to focus on your name, logo and tagline. However, even an extremely well-conceived visual identity is not enough to make anyone care what you do or why they should do business with you.

To get the job done, you need to develop what we call your leadership platform. Your leadership platform is who you are and whom you serve. It’s the reason your business exists. It’s what you stand to create or the problem you intend to solve. It’s how you introduce yourself, tell your story, and make sense to people. It’s what bridges the gap and gets people to care what you’re up to.

Your leadership platform is an extension of your mission, vision and values. Your platform incorporates your leadership objectives, key messaging, visual identity, financial assumptions, and more. Your leadership platform is the foundation of your sales, marketing and referral program.

In this webinar, we discuss what branding is, its purpose and the process of developing a brand. We’ll walk through the considerations for building a powerful brand experience your prospective clients will resonate with. We’ll also discuss how to leverage your brand and get more referrals.

The webinar includes 4 unique, 20-minute breakout sessions. Participants will have an opportunity to attend 1 facilitated breakout, based on their topic of interest.

When you set out to develop an identity, don’t just make it pretty. Use this webinar to start your leadership platform and develop your visual identity to express something meaningful your future clients connect with.

Speaker: Laura Watson


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    June 14, 2021
    12:00-1:00 pm Eastern Time

    Zoom meeting


    Registration for this presentation is reserved for CBA members only. 




613-237-2925 ext 147