Brands are navigating a world where political tension, cultural shifts, and rapid technological change can amplify both opportunity and risk.  This session examines how trade-mark strategy is evolving as brand identity becomes increasingly tied to public sentiment, global uncertainty, and regulatory scrutiny.

We will explore how counsel can support organizations that seek to protect reputation, manage cross-border challenges, and adapt enforcement and portfolio strategy to stay resilient and relevant.  Attendees will gain practical insights into safeguarding brand value when the landscape is anything but stable.

CHAIR

Elspeth Hagan, TD Bank Group & Chair of CBA-NB Intellectual Property Section

SPEAKER

Alanna Waberski, Stewart McKelvey

LOG IN DETAILS & DOCUMENTS

Once you complete your registration for this webcast, you will receive a confirmation email containing the log-in instructions.

All session materials will be available on the PD website (www.cbapd.org) 24 hours before the webcast. To access them, please log in to the website, navigate to "My Programs," locate the session title, and click on the "Papers" tab.

CANCELLATION POLICY

A 20% administrative fee will apply to cancellations received in writing by the CBA Branch office up to three (3) business days before the program. After that, no refunds will be issued, but materials and recordings (if available) will be provided. You may substitute another person in your place if you are unable to attend. ABC-NB-CBA reserves the right to cancel sessions due to low registration.

CPD

This session may qualify for up to 1 hour of mandatory Continuing Professional Development.