Legal Media Relations - FULL SERIES

Host: Cynthia Carels (Miller Thomson LLP)

Part I: "The Problem"

Although there is tension between lawyers and the press, it is often in the best interest of lawyers to participate in media relations.  In Part I of this series, learn how participation in media relations improves access to justice, what the media needs from members of the legal profession and the risks of choosing not to participate in media relations.

Part II: "The Pros"

How do you deal with media scrums? Live debates? Crisis communications?  In Part II, host Cynthia Carels speaks to media relations professionals to get their insights into strategic communications planning, developing and delivering key messages, and other fundamentals of good media relations.

Part III: "The Practice"

Part III of this series gives you everything you need to put your new media relations skills into practice.  Hear first-hand from seasoned legal professionals about their own experiences and how they have built media relations into their practices - benefitting not only their clients but also their own professional brands. 

Media Relations Panel

With the purchase of all three Legal Media Relations videos, you will also receive access to the Media Relations Panel.  Join host Cynthia Carels as she moderates a panel of media relations professionals who will answer your questions about best practices for legal professionals.  

Cost:
CBA Member - $225.00 + GST
Non CBA Members - $400.00 + GST
(gst #R100760487)