ARCHIVED VIDEO STREAM
This is the archived version of a program presented on February 27, 2013.  To order this format please click on the "REGISTER NOW" button.   

You are on LinkedIn, but is your profile up to date? You tweet, but how many followers do you have? You know you should start a blog but aren't sure if it's worth your time?

Social media can be an important and cost-effective tool for marketing, advocacy and educating your clients. But how do you measure results? What pitfalls should legal professionals be aware of before increasing their online presence?

View this session and get tips from one of the world's most respected online marketing experts on why a social media strategy is critical and what this should look like for a legal professional. Hear from members of the profession how and why they use social media and what advice they have for those already on board as well as those still thinking about sticking their toe in the water.