OBA Law Practice Management PROGRAM | 12:00 PM to 1:00 PM

Branding your law firm separates your firm from your competitors. While we all know the importance of branding your practice, has your firm done it well? How can you tell? Branding differentiates the legal services you provide, justifies the fees you bill, and allows your firm to stand out in a crowded buyer’s market. Branding can be your competitive advantage and should not be left idling or to chance. It is not easy, but branding is essential for fueling your firm’s growth today, and ensuring its sustainability for tomorrow.

Given the importance of branding, the Managing Partner Roundtable is pleased to present Philip Tsang and Jon Vanseader of Clutch Marketing. Since 2004, Clutch marketing has helped numerous reputable local and international law firms of different sizes and stages strategically brand themselves. Attend to hear how branding in the legal industry works, the importance of branding for your business development and bottom line, the components of a multi-prong branding plan, and how technology continues to change branding efforts. Join us at this program to expand your understanding about branding from a gut feeling for what might work, to actual insight about the tools that do.

PROGRAM MODERATOR

George E. Cottrelle, Keel Cottrelle LLP 

PROGRAM SPEAKER

Philip Tsang, Clutch Marketing
Jon Vanseader, Clutch Marketing

This program is intended for managing partners and executive committee members of law firms of five to fifty lawyers and is not a networking referral group. The focus is on a high level knowledge and experience exchange. This and other programs in the series are designed for a small group setting therefore seating is limited for these highly interactive sessions.