Creating a Micro-Niche for Your Law Practice and Services 

Dec. 7, 2021

FALL 2021

Creating a Micro-Niche for Your Law Practice and Services (Recording)

Tuesday, December 7, 2021, 12:00-1:30 p.m. ET

COVID has resulted in many shifts in the legal industry including the rise of micro-niche practices and related marketing. This approach focuses your market efforts on specific and highly targeted demographics that are in need of or likely to be interested in a particular aspect of your services. Gain a deeper understanding of micro-niche marketing, the demand for highly specialized legal services and how law firms can capitalize on this trend, including:

  • Strategies for identifying trends, finding and testing the best micro-practice for you
  • Setting your services apart: how to tailor them, become a thought leader and go-to specialist and target a precise segment of clients
  • What is micro-niche marketing? Should you shift your marketing practices in this direction?
  • How micro-niches can benefit your law firm



Amy Knapp, Director, Knapp Marketing
Heather Suttie, Legal Marketing and Business Developing Consulting, Heather Suttie & Associates
Ashlee Froese, Founder, Froese Law


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    December 7, 2021
    12:00pm-1:30pm ET


    CBA Members: $75
    CBA Young Lawyer Members (<5 years): $50
    CBA Student Members: $15
    Non-Members: $175
    Government: $115
    Plus applicable taxes

    This is the 5th program in the series. You can purchase the full 5-webinar series at a package rate.


613-237-2925 | 1-800-267-8860
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