Online and Influencer Advertising (Recording) 

Oct. 20, 2021
Online

CBA Competition Law Online Symposium

Online and Influencer Advertising

Presented by the CBA Competition Law and Foreign Investment Review Section

Cost
CBA members: $65
CBA Young Lawyer Members (<5 years): $55
CBA Student members: $15
Non-members: $155

Plus applicable taxes

Group rates available. Please contact pd@cba.org.

This is the 7th webinar in the CBA Competition Law Fall Online Symposium. Registrants will receive an on-demand recording following each webcast. You can purchase the full online symposium at a package rate.


Day 3 - Wednesday, October 20, 2021 | 11:00 AM - 12:30 PM ET

 
11:00 am – 11:10 pm Presentation to the Winners of the 2021 Bill Miller Memorial Award

Award Recipients: Kenneth Jull,Gardiner Roberts LLP & Nicole Spadotto, JD Osgoode Hall Law School 
Presenter: Markus von Wartburg

11:10 am – 12:30 pm Online and Influencer Advertising

Sponsored by:
https://www.rideau-economics.com/

Influencer marketing is big business. Social media influencers can command tens or hundreds of thousands of dollars for individual posts promoting a brand or product. Smaller influencers, who may have as few as a thousand followers, are also in high demand to reach niche audiences and secure broader message saturation.

But influencer advertising is still advertising to which the deceptive marketing practices provisions of the Competition Act apply.

This panel will explore trends in online advertising and the influencer advertising economy, the role of Canada’s deceptive marketing practices laws in influencer advertising, and steps businesses and influencers can take to ensure compliance.

Presenters
Kata Rados, Innovation, Science and Economic Development Canada
Catherine Bate, Advertising Standards Canada
Tamar Nersesian, Labatt Breweries of Canada

Moderator
Janine MacNeil, McMillan

 

 

printPrint     Bookmark and Share

    DATE & TIME
    Oct. 20, 2021
    11:00am-12:30pm ET

    FORMAT
    Recording

     

    SPONSORED BY

    Deloitte

     

    Analysis Group

     

    The Brattle Group

     
    Charles River Associates


    Epiq global


    Lawyers Financial

     

     

    handshake

    Interested in Sponsorship?

    Check out 
    Sponsorship Opportunities

     

     

 

CONTACT INFO

pd@cba.org
613-237-2925 | 1-800-267-8860
FAQ & Cancellation